We may have crossed some sort of online streaming Rubicon, because Netflix just made a record-setting, massive investment in a big budget film. Deadline is reporting that the service came out on top in the bidding for the new film Bright, a “cop thriller with fantastical elements and tent pole potential” written by Max Landis. The film will star Will Smith and Joel Edgerton, with Smith teaming back up with Suicide Squad director David Ayer. The report says the final price for the acquisition was $90 million, with $3 million going towards just the spec script (not bad!) and $45 million towards the actual cost of filming. That leaves a lot of millions for the cast. It is unclear at this time if it will have any kind of limited theatrical release It was just last June that Netflix paid a reported $30 million for Brad Pitt’s War Machine, but that’s nothing compared to this price. Bright is expected to carry an R-rating, but reportedly will be closer in style to Men In Black. Just like that
Congratulations to Netflix! They are quickly becoming a force to be reckoned with as they continue to put out quality watchable programming. I have enjoyed their original series on streaming like Daredevil and Jessica Jones. Their collaboration with Weinstein to make and release Crouching Tiger 2 has turned out to be mildly successful and I truly enjoyed watching the film. I would like to see the script for this before passing too much judgement. Will Smith can be a real hit or miss. However adding David Ayer to the project is telling me that this is going to be worth it. If his newest film Suicide Squad can live up to the hype then he will surely have enough steam to carry him through this project. Unfortunately for a lot of would be fans Netflix has taken to a very confined roll out schedule for their movies and streaming only options of course for their series. I would hope that they offer this to more theaters than they did CTHD:SoD but I guess only time will tell.